John Frieda Sheer Go Blonde Shampoo

Transform your blonde from dull to sun-kissed!

Our Lightening Shampoo gradually lightens blonde hair for a year-round sun-kissed look.

– Gradually lightens for sun-kissed blonde
– Formulated with citrus & chamomile
– Ammonia & peroxide free formula

Get a lighter blonde that feels as good as it looks. Our Go Blonder Shampoo renews blonde hair’s healthy appearance and touch, without drying it out.

The formula, containing a natural Lightening Complex, gently reduces the color pigments in the hair, so you can enjoy sun-kissed colour all year round.

Gentle enough for daily use. Ammonia and peroxide-free. For all shades of natural, color-treated or highlighted blonde hair.